What's On The Inside

We choose every ingredient for a reason,
and only if it delivers real results.

AloeMoist Complex™: Our Signature Blend

At LOMA, we use organic aloe vera gel as the base of every formula—replacing water to deliver deeper hydration, scalp balance, and a soothing foundation for healthy hair. This innovative approach, introduced over 30 years ago, allows our products to start working from the very first ingredient.

Aloe is rich in vitamins, minerals, and amino acids, offering antioxidant, antibacterial, and anti-inflammatory benefits. It helps strengthen hair, reduce irritation, and enhance shine—making it the perfect starting point for clean, effective haircare.

The Truth About Silicones

Not all silicones are bad, but Loma does the research so you don't have to.

Though Loma has several silicone-free product options, the silicone that is used is completely shampoo-soluble and doesn't build-up or weigh down the hair.

Watch this video from Loma's chemist and founder with more information on silicones.

No to Harsh Ingredients

We rigorously research and test every ingredient to ensure safety for your scalp, skin, and the environment. If it doesn’t serve a purpose or meet our clean standards—it doesn’t go in.

Our No List:

  • Parabens
  • Sulfates
  • Phthalates
  • Dioxanes
  • Synthetic fragrance (in most products)
  • Gluten & Soy
  • Hormone-disrupting additives

All Ingredients We Leave Out

Benzalkonium Chloride, Benzene, Butylated Hydroxytoluene (BHT), Butylated Hydroxy Anisole (BHA), Cocoamide, Ethanolamines (MEA / DEA / TEA), Ethylenediaminetetraacetic Acid (EDTA), Hydroquinone, Methylchloroisothiazolinone (MCI), Methylisothiazolinone (MI), Mineral Oil, Oxybenzone, PEGs / PEG-40 Castor Oil, Petroleum, Propylene Glycol, Quaternium-15, Retinol, Retinyl Palmitate, Selenium Sulfide, Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), Toluene, Triclocarban, Triclosan, Triethanolamine.

Beyond Color Care

All Loma products are safe for highlighted, foiled and color-treated hair. Other color-safe products address deposition, covering gray, coloring hair—Loma addresses the chemistry of the hair.

Organic Extracts

  • Aloe Vera Gel

    The ultimate healing plant for skin and hair—the base of all Loma products.

  • Lavender

    Soothes the hair and skin for healthy results.

  • Fennel Seed

    Extends all hair color vibrancy by killing excess peroxide and ammonia residue.

  • Sunflower Seed

    Reduces the fading of all hair colors and helps to repair UV damage.

Repairative Ingredients

  • Quinoa Protein

    Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

  • Creatine

    Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types.

  • Tocopherols

    Sunflower based organic Vitamin E, rich in natural anti-oxidants for protection of the hair and skin.

  • Baobab Protein

    Aids in damage recovery of the hair with moisture retention and heat protection. Nourishes and revitalizes.

  • Panthenol

    Vitamin B-5 imparts moisture to the hair.

Natural Oils That Do More

"LomaTherapy" consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts.

  • Castor Oil

    Excellent conditioning effects on the hair and scalp. Rich in natural moisturizers and nutrients for healthier hair.

  • Avocado Oil

    Quickly quenches dry and thirsty hair. Rich in Vitamin A, D, E, and B-6 and natural Amino Acids to add strength to the hair.

  • Safflower Oil

    Rich in natural Vitamin E, Omega-9, Oleic acid, which penetrate the hair to hydrate and moisturize.

  • Jojoba Oil

    The most effective instant moisturizer to the hair. Rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.

  • Sunflower Oil

    A natural emolient with thickening and moisturizing properties to restore the hairs health and strength.

  • Olive Oil

    Adds instant nourishment to the hair. Rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin.

Home and Body Ingredients

  • Carrot Protein

    Antioxidant. Rich in Vitamins A, C, K, B-6. Promotes overall skin health.

  • Kale Protein

    Rich in natural Vitamin C for your skin. Strengthen dry skin. Natural collagen, vitamins and minerals

  • Lemon Protein

    Antioxidant and Vitamin C. Aids in absorption of moisture. Antibacterial properties.

  • Organic Chamomile

    Anti-inflammatory properties. Smoothing effects to your skin.

  • Organic Calendula

    Promotes skin tightness and increases hydration. Antioxidants and helps protect your skin. Antiseptic properties.

  • Organic Lavender

    Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

  • Organic Witch Hazel

    Soothes dry skin and aids in reducing inflammation. Helps lock moisture into your skin.

  • Organic Açai Berry Frui

    tAnti-aging benefits. Vitamin C and E. Moisturizing, revitalizing properties.

  • Organic Avocado Oil

    Soothes and moisturizes. Rich in antioxidants and vitamins. Nourishes dehydrated skin.

Explore Our Best Sellers

All Hair Care

Nourishing Oil Treatment

Leave-In Conditioner

Moisturizing Duo

Ingredient Transparency

Loma's longstanding commitment to ingredient transparency ensures your safety.

As a brand, we pride ourselves on transparency and want you to know exactly what you're getting in each of our products. We use pure essential oils and aromatic botanical extracts for our natural scents instead of synthetic fragrances. We ensure EU compliance and list all ingredients, including EU Allergens, on our packaging.

Why should you care about EU compliance?
Overall, EU compliance ensures that products are safe for consumers to use and that manufacturers are held responsible for the safety of their products.
We're proud to say we are EU compliant, as these regulations are stricter than the US in the regulation of cosmetics ingredients and chemical substances. The EU takes a much more hazard-focused approach, assessing the hazard profile of each chemical and legislating against any that might damage human health or the environment.

MoCRA Regulations for Fragrances
As a brand already disclosing all ingredients, the proposed MoCRA regulation marks a pivotal moment for the beauty industry. It mandates registration of manufacturing facilities, good manufacturing practices, and reporting adverse reactions. The "fragrance loophole" allows brands to hide ingredients under intellectual property protection, raising concerns about allergens and harmful substances. With MoCRA, brands must now provide fragrance ingredient lists and disclose allergens. While some are prepared, others face challenges in reformulation. Loma ingredients already include all fragrance and aroma ingredients!