All our products are completely vegan, using no animal bi-products except for Fiber Putty & Forming Paste. We utilize a small amount of beeswax in these two items. Rest assured that the beeswax is obtained in a way that does not harm the bees!

Shop vegan friendly products

Naturally inspired and organically infused hair and body care.

Our best selling products

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Some things just come naturally for us!

Naturally Fragranced

Our natural fragrances consist of essential oil-based fragrances, natural aroma ingredients and aromatic botanical extracts.

Renewable and Sustainable Beauty

Located just outside of Seattle, Washington, Loma is made in small batches in our own facility with 100% sustainable hydroelectric power!

No Animal Testing

We NEVER test on animals. We promise our products are cruelty-free!

Safe on Color-Treated Hair

Not only are our products safe for highlighted, foiled and color-treated hair, our formulas help protect and rebuild from the inside.

We use many ingredients that help to extend your hair color, like Fennel Seed, Sunflower Seed, Creatine, and Aloe Vera.

Vegan Friendly

Our products are entirely vegan with the exception of two. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment.

Only Good Stuff Inside

Loma is free of toxins and harmful ingredients. We do not allow any of these in our formauls: Paraben, Sodium Chloride, Gluten, Soy, Phthalate, Dioxane, Hormones, Pesticide, or Formaldehyde.