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Naturally Inspired

Organically Infused

Founded by the motto "Quality in, Quality out", Loma sources and inspects every ingredient and every raw material.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

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    Start simple with our sample sizes!

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  • All Hair Care

    Naturally Inspired, Organically Infused

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  • All Our Stylers

    Everything from Firm to Light Hold

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Our Hair Heros

that Everyone Loves
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Formulated with natural, organic ingredients to deeply nourish and repair, these treatments hydrate, strengthen, and protect the hair. They promote softness, shine, and resilience for healthier-looking hair.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
Learn More About Our Story Learn More About Our Ingredients

Let customers speak for us

from 1540 reviews
LOMA Beauty - Haircare Discovery Set

I recently discovered this curated collection of nourishing hair essentials, and it has transformed my hair routine.

Shampoo – Sulfate-free, repairs dry and color-treated hair.
Conditioner – Smooths, hydrates, and adds shine.
Leave-In – Detangles, softens, and protects from UV and chlorine.
Oil Treatment – Lightweight, heat-protecting, and leaves a glossy finish.

What I love: made with organic aloe vera and clean botanicals, free from harmful additives, and leaves my hair soft, strong, and shiny with a subtle apple scent.

Jane Holland
Nourishing Shampoo
Nourishing Shampoo
Sehr gut

Nach der Anwendung der Nourishing Oil Treatment ist mein Haar geschmeidig und glänzend.

Dina
Nourishing Oil Treatment
Nourishing Oil Treatment
Sehr gut

Der Leave-in-Conditioner schützt mein Haar vor Hitze und spendet ihm nach der Anwendung Feuchtigkeit.

Dina
Leave-In Conditioner
Leave-In Conditioner
Ideāls.

great size and fast delivery.

Līga Sala
Violet Shampoo
Violet Shampoo

Daily Shampoo

Alina Tomarovska
Daily Shampoo
Daily Shampoo

Daily Conditioner

Alina Tomarovska
Daily Conditioner
Daily Conditioner
Food for hair

Very nice

Manon Nieuwenhuis
Nourishing Conditioner
Nourishing Conditioner
Nourishing oil

I’ve just started using this oil and early results are very positive.
Love Loma products and I’m very happy I can get them delivered to Italy.

Sheryl Lo Conte
Nourishing Oil Treatment
Nourishing Oil Treatment
Wonderful

This is by far my best moisturizing treatment I’ve used. I live in Italy and I’m so pleased it’s available in Europe
Thank you very much

Sheryl Lo Conte
Moisturizing Treatment
Moisturizing Treatment
Excellent product

Very pleased and will definitely repurchase

Sheryl Lo Conte
Liter Pump
Liter Pump

Everything is great! Quality is on top. It was nice to get a gift.

Jekaterina Bogdanova
Liter Pump
Liter Pump

super shampoo, mijn haar is superluchtg, heel blij mee

Jessica Aper
Violet Shampoo
Violet Shampoo
Hold gel

Very nice

Manon Nieuwenhuis
Firm Hold Gel
Firm Hold Gel
Super fijne conditioner

Heerlijk zacht en gezond haar met dit spul, beste violet shampoo en conditioner ever!

Carolien Graafsma
Violet Conditioner
Violet Conditioner
Volume

Really gives volume

Manon Nieuwenhuis
Maximum Volumizing Solution
Maximum Volumizing Solution

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