It's What's on the Inside That Matters

  • No animal testing
  • Safe on color & keratin treated hair
  • Free of synthetic colors & fragrances
  • Sulfate-free cleansing
  • Naturally made with family in mind

Free of harmful and toxic ingredients, this leaves just the good stuff for Loma products! There's a long list of things Loma will not put into the products (or onto your hair and skin!). The complicated science behind the brand is rather simple, and Loma follows a few basic rules.

The Hero Ingredient: Aloe

Loma uses aloe for its antioxidant, antibacterial and anti-inflammatory properties. Rich in vitamins, minerals, and essential amino acids, aloe vera leaves the hair and scalp healthy and hydrated. Over 30 years ago Loma innovated the use of Organic Aloe Vera Gel in the salon industry. Loma infuses the purest water with concentrated organic aloe vera powder—this powerful combination creates the #1 ingredient in Loma products.

Made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment. Aloemoist Complex is especially effective on all hair including dry, thirsty, color treated, foiled and smoothed hair types.

Aloe vera has a similar pH to hair’s natural pH level. It also has a chemical makeup similar to keratin, which is what hair is made of. Because of these properties, aloe vera has been used for thousands of years for its health benefits.

What can Aloe do for you?

Calms Inflammation and Protects

Aloe vera is naturally anti-inflammatory due to its fatty-acids, and it forms a protective layer on your scalp and hair which keeps them safe from environmental factors like pollution and dust.

Strengthens and Repairs

This wonder gel contains vitamins A, C, E, and B12 which provide healthy hair cell growth. It also has a high collagen content which strengthens the hair shaft to prevent breakage.


Aloe vera removes oil and residue from hair follicles and is a very effective cleanser. It also doesn’t harm the hair when cleansing like many chemicals do.


Keeping your hair hydrated is key to healthier, brighter and softer hair! And with its high moisture content, aloe vera can give your hair the conditioning it needs. (For the most luxurious conditioning, try our Deep Conditioner which is packed with aloe vera goodness!)


Just like the rest of your body, your hair needs a lot of nourishment to grow healthy and strong. Full of minerals like copper and zinc, aloe vera provides the nourishment your hair needs.

Who We Are


A key practice with Loma formulation is in addressing the needs of the hair through chemistry. Loma products protect, repair and rebuild the internal structure of hair.


All but two Loma products are totally Vegan, using no animal bi-products. Loma uses a small amount of beeswax in Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees. And, of course, Loma products are NEVER tested on animals.

what makes Loma different

Did you know most professional brands don't make their own products? Loma sources, formulates, manufactures, and fills their own products.

  • Formulation

    Starts with the Cleanest Water - facility is located 9 miles away from one of the purest water reservoirs

    Loma is Based in Ayurvedic Medicine - one of the world’s oldest holistic healing systems

    Organic Ingredients and Essential Oil-Based Fragrances

  • Manufacturing

    Printing, Filling and Shipping - in-source every step of the process.

    Working Closely with Like-Minded Partners - maintain high levels of quality.

    Made in the USA

  • Recycling & Sustainability

    Manufactured with Sustainable Hydroelectric Power

    Packaging is Recyclable

    Minimum 25% Post-Recyclable Plastic in Loma Bottles

    Facility Generates Very Little Waste - Loma recycles everything they can, from raw material drums to cardboard and plastic.

Paraben Freesodium chloride Freegluten freephthalate freeFormaldehyde FreeSoy Free


The Truth About Silicones

Not all silicones are bad, but Loma does the research so you don't have to.

Though Loma has several silicone-free product options, the silicone that is used is completely shampoo-soluble and doesn't build-up or weigh down the hair. Please watch this video from Loma's chemist and founder with more information on silicones.

The List Goes On...

There's lots of chemicals and toxins Loma refuses to include in the formulas, here's the short list of common items Loma avoids.

    • Benzalkonium Chloride
    • Benzene
    • Butylated Hydroxytoluene
    • Butylatedhydroxy Anisole
    • Cocoamide
    • Ethanolamines (MEA/DEA/TEA)
    • Ethylenediaminetetraacetic acid (EDTA)
    • Hydroquinone
    • Methylchloroisothiazolinone (MCI)
    • Methylisothiazolinone (MI)
    • Mineral Oil
    • Oxybenzone
    • Petroleum
    • Polyethylene Glycols
    • Propylene Glycol
    • Quaternium-15
    • Retinol
    • Retinyl palmitate
    • Selenium sulfide
    • Sodium Laureth Sulfate (SLES)
    • Sodium Lauryl Sulfate (SLS)
    • Toluene
    • Triclocarban
    • Triclosan
    • Triethanolamine


Organic Extracts

  • Aloe Vera Gel

    The ultimate healing plant for skin and hair—the base of all Loma products.

  • Lavender

    Soothes the hair and skin for healthy results.

  • Fennel Seed

    Extends all hair color vibrancy by killing excess peroxide and ammonia residue.

  • Sunflower Seed

    Reduces the fading of all hair colors and helps to repair UV damage.

Beyond Color Care

All Loma products are safe for highlighted, foiled and color-treated hair. Other color-safe products address deposition, covering gray, coloring hair—Loma addresses the chemistry of the hair.

Repairative Ingredients

  • Quinoa Protein

    Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

  • Creatine

    Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types.

  • Tocopherols

    Sunflower based organic Vitamin E, rich in natural anti-oxidants for protection of the hair and skin.

  • Baobab Protein

    Aids in damage recovery of the hair with moisture retention and heat protection. Nourishes and revitalizes.

  • Panthenol

    Vitamin B-5 imparts moisture to the hair.

Fun Fact About Creatine

Creatine is 35% more effective than any protein oil at restoring the structure of the hair shaft, especially in bleach, foiled and high-lift hair types.

Organic Oils

  • Castor Oil

    Excellent conditioning effects on the hair and scalp. Rich in natural moisturizers and nutrients for healthier hair.

  • Avocado Oil

    Quickly quenches dry and thirsty hair. Rich in Vitamin A, D, E, and B-6 and natural Amino Acids to add strength to the hair.

  • Safflower Oil

    Rich in natural Vitamin E, Omega-9, Oleic acid, which penetrate the hair to hydrate and moisturize.

  • Jojoba Oil

    The most effective instant moisturizer to the hair. Rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.

  • Sunflower Oil

    A natural emolient with thickening and moisturizing properties to restore the hairs health and strength.

  • Olive Oil

    Adds instant nourishment to the hair. Rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin.

Naturally Fragranced

"LomaTherapy" consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts.

Home and Body Ingredients

  • carrot protein

    Antioxidant. Rich in Vitamins A, C, K, B-6. Promotes overall skin health.

  • Kale Protein

    Rich in natural Vitamin C for your skin. Strengthen dry skin. Natural collagen, vitamins and minerals

  • Lemon Protein

    Antioxidant and Vitamin C. Aids in absorption of moisture. Antibacterial properties.

  • Organic Chamomile

    Anti-inflammatory properties. Smoothing effects to your skin.

  • Organic Calendula

    Promotes skin tightness and increases hydration. Antioxidants and helps protect your skin. Antiseptic properties.

  • Organic Lavender

    Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

  • Organic Witch Hazel

    Soothes dry skin and aids in reducing inflammation. Helps lock moisture into your skin.

  • Organic Açai Berry Frui

    tAnti-aging benefits. Vitamin C and E. Moisturizing, revitalizing properties.

  • Organic Avocado Oil

    Soothes and moisturizes. Rich in antioxidants and vitamins. Nourishes dehydrated skin.

Only good stuff inside!

Loma's tagline is Naturally Inspired, Organically Infused because they use natural and organic ingredients paired with science and chemistry. Loma is one of few professional brands that makes their own products, so Loma is especially passionate about the ingredients.

Using Essentials Oils at Home


Lavender is used to relax the mind and body with its calming clean, floral notes. It also provides you with a sense of comfort and security. You can find lavender in our Molding Crème and Firm Hold Gel! We use lavender to soothe the hair and skin for the healthiest results possible.

  • Add a few drops to a cup of Epsom salts for a bath to help unwind.
  • Diffuse to freshen up a room or to create a relaxing and calm environment.
  • Add a few drops to your lotions, shampoos, and skin care products.
  • Rub oil on the bottom of your feet before bed or spritz your pillow with distilled water and Lavender mixed in a spray bottle to help you fall asleep faster.
  • Place a few drops on wool dryer balls and toss into the dryer to freshen your laundry.


Peppermint is a fresh, cool way to give your mood a boost of positivity and heal any discomfort.

  • Diffuse to boost energy when you're feeling sluggish, clear the mind, and open up respiratory airways.
  • Add a drop to each of your temples to relieve head tension.
  • Rub a few drops on your stomach to soothe minor stomach discomfort.
  • Dilute a few drops with a carrier oil and rub on sore muscles after your workout.


Lemon has a strong, purifying, citrus scent that is revitalizing and uplifting. It also contains high levels of d-limonene which is believed to support a healthy immune system. Find lemon aromatherapy in our Violet Conditioner, which will brighten your blonde in no time.

  • Add a few drops to dishwasher to help remove hard water spots or extra stuck on food.
  • Use 1–2 drops to remove gum, grease, and anything else sticky from most surfaces.
  • Diffuse for greater mental clarity and to help uplift mood and create lasting energy.


Frankincense has a woodsy, warm aroma that promotes feelings of satisfaction, relaxation, and overall wellness.

  • Apply to the temples and wrists to relieve stress.
  • Rub a few drops to relieve tense neck muscles.
  • Diffuse when meditating, doing yoga, or just relaxing.
  • Apply several times per week to nails and base of nails to strengthen them.


Thieves is a powerful combination of Clove, Lemon, Cinnamon, Eucalyptus and Rosemary essential oils for an aromatic blend that fills any space with a rich, spicy aroma. This blend is super helpful when dealing with issues relating to the immune system.

  • Add several drops along with water into a spray bottle for cleaning.
  • Refresh musty carpets by adding 5 drops of Thieves to a cup of baking soda; combine well and let sit overnight until the oil is absorbed. Sprinkle over carpets and vacuum thoroughly.
  • Add 1 drop Thieves and 4 drops carrier oil to the bottoms of your feet to boost your immune system.

Mandarin & Lavender

Combines warm citrus and floral scents that have been known to induce relaxation, reduce anxiety, and soothe irritated skin. Great for a nighttime soak.

Lemon & Eucalyptus

Mixes two energizing oils to help boost mood, clear the mind, and promote better breathing. Best for a self-care Sunday bath to start your work week in good spirits.

Cypress & Geranium

A blend of clean earthy scents with sweet florals. Together these combat muscle spasms and menstrual pain. Next time those cramps have you doubled over and in tears, give this combo a try!

Patchouli & Peppermint

An earthy yet minty blend that soothes the nervous system and relaxes muscles. This blend can relieve headaches and calm your nerves. 

Rose & Ylang Ylang

These two light floral scents are thought to be anxiety and stress relieving. Try this duo the next time your emotions are running high after a long day.

Ingredient Transparency

Loma's longstanding commitment to ingredient transparency ensures your safety.

As a brand, we pride ourselves on transparency and want you to know exactly what you're getting in each of our products. We use pure essential oils and aromatic botanical extracts for our natural scents instead of synthetic fragrances. We ensure EU compliance and list all ingredients, including EU Allergens, on our packaging.

Why should you care about EU compliance?
Overall, EU compliance ensures that products are safe for consumers to use and that manufacturers are held responsible for the safety of their products.
We're proud to say we are EU compliant, as these regulations are stricter than the US in the regulation of cosmetics ingredients and chemical substances. The EU takes a much more hazard-focused approach, assessing the hazard profile of each chemical and legislating against any that might damage human health or the environment.

MoCRA Regulations for Fragrances
As a brand already disclosing all ingredients, the proposed MoCRA regulation marks a pivotal moment for the beauty industry. It mandates registration of manufacturing facilities, good manufacturing practices, and reporting adverse reactions. The "fragrance loophole" allows brands to hide ingredients under intellectual property protection, raising concerns about allergens and harmful substances. With MoCRA, brands must now provide fragrance ingredient lists and disclose allergens. While some are prepared, others face challenges in reformulation. Loma ingredients already include all fragrance and aroma ingredients!