Discover LOMA

Request Your Free Salon Intro Kit

A curated set of LOMA’s best-selling Moisture, Nourishing, and Styling product, valued at over €200 — designed for professional backbar testing. Limited quantities.

Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

What Sets LOMA Apart

Loma creates professional haircare that blends science with nature for safe, sustainable, and proven results. From Aloe Vera to Baobab Protein and Olive Oil, our Aloe Moist Complex™ restores hydration, strength, and shine—naturally.

Every formula is free from parabens, sulfates, and animal testing, delivering salon-grade performance that cares for your hair, your health, and the planet.

Learn About What's Inside the Kit

  • Moisturizing Duo

    Restore softness and elasticity, and soothe dry scalps for smooth, shiny, manageable hair

  • Nourishing Duo

    This pair repairs and strengthens dry, color-treated hair — leaving it shiny, soft, and smooth. Sulfate-free, vegan, and ultra-hydrating.

  • Nourishing Oil Treatment

    Our bestselling multi-use oil—smooths, protects, adds shine, and reduces drying time. Lightweight & non-greasy.

  • Calming Crème

    Smooths frizz, defines curls, and protects from heat while keeping hair soft and touchable. Great as a leave-in for all textures.

  • Maximum Volumizing Solution

    This weightless root-lifter gives body, fullness, and shine with medium hold. Perfect for fine or flat hair.

  • Firm Hold Hair Spray

    Long-lasting hold with touchable movement. Buildable formula for flexible or firm styles, without flakes or crunch.

  • Fiber Putty

    Flexible hold with a matte finish. Adds texture, thickness, and control to any style. Ideal for shaping short to medium hair with natural-looking definition.

THE PERFECT BALANCE

Nature + Science

Loma is the perfect combination between natural and scientific care. We use organic ingredients whenever possible, always safe for you and the planet.

CLEAN FORMULATIONS. VISIBLE RESULTS

Salon-Grade Results

Trusted by professionals worldwide. From hydration to volume and styling control, every formula is crafted for performance — powered by Aloe Vera, Quinoa Protein, Beta-Glucan & Botanical Oils.

  • Uncompromised Cleanliness

    No parabens, sulfates, gluten, or phthalates.

  • Cruelty-Free & Mostly Vegan

    No animal testing.*

  • Sustainably Made

    Made with hydropower.
    Less plastic.

*Vegan friendly means Loma is entirely vegan except for two products. There's a small amount of beeswax in Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees!