Naturally Inspired, Organically Infused

Over thirty years of pioneering quality, sustainability, and cruelty-free goodness blend seamlessly with the passion and expertise of our founder. Dedicated to your family's well-being, experience the Loma-difference that goes beyond skin deep.

Coming in ahead of the “green beauty” boom, over 30 years ago Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. Focused on the concern that what we put on our bodies is as important as what goes inside their bodies, Loma was created!

  • Who is Loma?

    Loma is naturally moisturizing, organically infused products for the entire family. Healing, organic ingredients partnered with environmentally-conscious manufacturing give you exceptional performance. We invite you to explore products made with natural aromas and organic ingredients.

  • Why Loma?

    With a heartfelt vision, Loma's founder, David, curated a line of aromatic, organically infused products, envisioning a brand that prioritizes the well-being of his daughter Franky, her friends, and their families, free from harmful substances like parabens, dioxanes, phthalates, hormones, pesticides, and more.

Loma's deep-rooted history in the professional salon industry fuels a genuine commitment to supporting hairdressers. With aloe vera as its cornerstone ingredient, Loma offers stylists an ideal solution to safeguard their skin while while they work.



Founder and cosmetic chemist, David Hanen has over 40 years of experience in the industry and has dedicated his career to the art of hair and beauty. This intense interest inspired him to explore organic chemistry and become an innovator of natural and organic-based products.

Often sought-after in an organically growing network, David has helped build several successful brands, including his own brand, Loma. Today, David is a well-respected leader in naturally-inspired chemistry and the formulation of sustainable beauty products.

David prioritizes quality over cost, focusing on user well-being. This ethos led to formulas centered on 'do no harm,' driving ongoing education at Loma to stay updated on ingredient research and technology.

What Makes Loma Different?

Loma sources, formulates, manufactures, and fills every product.

Most professional brands don't make their own products, but Loma sources, formulates, manufactures, and fills their own products. Loma guarantees that they use the highest quality ingredients! Founded by the motto "Quality in, Quality out," Loma sources and inspects every ingredient and every raw material—including the preservatives and the byproducts of those ingredients. We promise, Loma is made of only the best ingredients and the cleanest water.

The Loma Promise

Uncompromised quality.
Meticulous research and testing. All for you.

Loma promises quality and longevity, and the passion is in the process. Loma researches and tests each raw material to ensure they're as clean as they claim to be. Loma products are paraben, sodium chloride, gluten, soy and phthalate free, and have sulfate-free cleansing. Loma is also vegan friendly*. And, of course, NEVER tested on animals! We invite you to experience the difference of Loma.

Loma maintains complete control over its product production process, opting for a demand-based manufacturing approach rather than bulk production for freshness and efficacy. And despite the higher cost, Loma employs a heated mixing process to ensure superior product quality.


Nature + Science

Loma is naturally inspired, organically infused, creating the perfect combination between natural and scientific. Wherever a naturally-derived or organic ingredient can be used, it is. Loma ingredients are non-toxic and non-harmful to you and to the environment.

  • Cruelty-Free

    Paraben, Sulfate, Sodium Chloride, Gluten, Soy and Phthalate Free
    Vegan friendly*
    Never tested on animals!


    Made in the USA
    Loma blends their own products
    Quality guaranteed


    We promise Loma products are cruelty-free and vegan friendly*.

*Vegan friendly means Loma is entirely vegan except for two products. There's a small amount of beeswax in Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees!